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NEWS... For Immediate Release!
Video Key Online Asset To Stimulate Growth For Smart & Small Businesses BRICK, NJ... What is the one key ingredient for business web sites that can easily be overlooked, but can be a big booster for targeted traffic and business growth? Video - not only because it is dynamic and eye-catching but because it can be a viral advertisement and/or public relations advocate for your company's products or services.
Video can be posted on other web sites, like YouTube.com, Viddler.com or Vimeo.com, downloaded, uploaded to blogs, and all that can be conveniently linked back to your company's site. Video can be your site's ambassador to the digital world, a key online asset that has the ability to transform your web site from being simply a passive destination into a traveling billboard. It can be a spotlight on your company, bringing the attention you deserve or even the increased business you need to grow. This could be critical in the current business environment, the toughest in quite some time. First, let’s look at some key facts. Studies conducted at the Wharton School of Business show that when using video, comprehension and retention rates increase by as much as 50%. More importantly, customer buying decisions are expedited by 72% with video over print alone, with 6 times as many people prefering video to printed material. Studies have also shown that with today’s Internet and media markets, 97% of videos are watched, and isn’t that half the battle? Perhaps more notable, a recent survey by Frank N. Magid Associates, Palo Alto, CA, found short professional videos to be among those most regularly watched online, with well over one-third of consumers (37%) who watch these clips online finding them equally or more entertaining than full-length shows available on their TV sets.
“There’s no doubt that online video viewership has reached critical mass, and its growing popularity indicates that online video is fast becoming an entertainment genre in its own right,” said Mike Vorhaus, president of Magid Advisors. “Short professionally created videos dominate online viewing, especially among younger consumers, which underscores the need for brand advertisers to expand their marketing efforts beyond both traditional television and online TV.”
Invisual DigitalTM, a high definition media production company located in Brick, NJ, offers a creative approach that it believes appeals to smart and small business owners alike. It reasons that if you can create a personal link between a business and its customers, using well produced video to tell a brief, genuine story, the effort will pay off well beyond just a simple return on investment and help to build customer loyalty for the business' brand. “It actually may have more to do with some of the reasons that you originally went into that business,” explains Invisual Digital's Producer/Director Nick Koontz. “Every business and business owner has a ‘back-story,’ a personal insight into what brought them to the point they now occupy and makes that business tick,” he elaborates. “Sometimes, what goes on behind the scenes of a thriving business is a story full of passion, or is about people whose names may not be on the storefront, and I believe that exposing a glimpse of some of that message can strike a personal chord with consumers, especially, using such a creative medium like video. Our approach is less about creating a commercial that you might see on cable. It's more about making a brand personal,” he goes on, “and that can be an important trigger to a better business perspective, for both the business itself and its customers." “One of the best parts of this scenario,” Nick emphasizes, “is that it can really be done affordably, and doesn’t have to be expensive, costing thousands of dollars.” And, he insists, that once the video is completed, to the business owner’s satisfaction, it can then be uploaded or, in some cases, even emailed at virtually no additional costs. “We advise on ways that the business owner can fully capitalize on this fine asset. Or, for a nominal fee, we’ll post it to their web site, a blog, or any of the other video sites available. This is easily one of the best stimulus plans that's available today for businesses of any size," he concludes. Invisual Digital is offering this production package, for a limited time, at a special introductory rate, starting at less than $500 for a complete and finished video. Shot in HD quality and edited with music and graphics, that is less than half of what a package like this would cost, competitively. As a result, the company anticipates their production calendar will fill up quickly. Interested in contacting Invisual Digital to discuss the details of your video? You may contact us at 908-456-1641 or by emailing Nick Koontz at Nick@NGKMediaReels.com. If you would like to see some of his work, you may do so at http://NGKMediaReels.com. - - - ### - - - For additional information regarding this press release, please contact: Nicholas G. Koontz 908-456-1641 Nick@NGKMediaReels.com | |
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